BACHELOR OF BUSINESS ADMINISTRATION (STOCK BROKING AND PORTFOLIO MANAGEMENT)

Programme Objectives

• To provide students with strong foundations in finance and investment principles.
• To develop necessary skills for stock trading, broking and associated roles.
• To develop the art of portfolio construction and managing investment portfolios.
• To broaden understanding of the functional and strategic aspects of the capital market.
• To guarantee that students' employability and communication abilities significantly increase, particularly in the risk management, stock and bond markets, and financial industry.
• To ensure that students are developed holistically by utilizing analytical and reflective thinking strategies.
• To equip graduates with a thorough understanding of fundamental business scenarios and inspire them to make significant decisions in their personal and professional lives.
• To train graduates with competencies in finance and capital markets.

Programme Outcome

After successful completion of the course the students will

• Improvement in the capacity to absorb, comprehend, and investigate the operations of financial intermediaries, agents, and capital markets.
• The development of knowledgeable business experts in the financial sector.
• Gradual managerial expertise to promote stable stock market and financial conditions via proactive implementation of corporate governance principles.
• Through affiliations and active engagement, the development of a socially conscious personality with a good outlook and an ethically rich culture in the financial and stock market.
• Worldwide proficiency in risk and portfolio management, as well as financial market assistance

1. Programme Educational Objectives (PEOs)

• PEO1: Students will possess the advanced skills and knowledge to excel in the stock broking and portfolio management industry, securing employment with leading financial institutions or launching successful independent careers.
• PEO2: Students will integrate ethical considerations into their decision-making processes, adhering to professional codes of conduct and prioritising investor well-being.
• PEO3: Students will be able to design and implement robust risk management strategies, mitigating potential losses while maximising returns for their clients or personal portfolios.
• PEO4: Students will actively participate in research projects, contributing to the advancement of financial knowledge and potentially developing innovative investment strategies or tools to benefit the industry.

2. Program Outcomes (POs)

After completing the BBA-SBPM course the students will have:

• PO1:Financial Markets & Instruments: Apply in-depth understanding of various financial markets, instruments (stocks, bonds, derivatives), and their valuation techniques.
• PO2:Investment Analysis: Analyze financial statements, conduct fundamental and technical analysis of securities, and utilise financial modelling tools for investment decisions.
• PO3:Portfolio Management: Design and manage diversified investment portfolios, considering return trade-offs and client investment objectives.
• PO4:Risk Management: Design and implement comprehensive risk management frameworks to mitigate potential losses in investment portfolios.
• PO5:Regulatory Compliance: Demonstrate awareness of relevant financial regulations and adhere to ethical codes of conduct in the financial services industry.
• PO6:Client Communication & Relationship Management: Effectively communicate complex financial concepts to clients, build strong relationships, and prioritise client needs.
• PO7:Macroeconomic & Global Trends: Analyse the impact of macroeconomic factors, global financial trends, and geopolitical events on investment decisions.
• PO8:Research & Innovation: Conduct independent research projects within the financial domain, exploring new investment strategies or contributing to existing financial knowledge.
• PO9:Written & Oral Communication: Clearly and concisely communicate financial information, both written and orally, to diverse audiences.
• PO10:Lifelong Learning: Demonstrate a commitment to continuous learning, adapting to evolving financial technologies and industry best practices.
• PO11:Problem-Solving & Decision-Making: Apply critical thinking skills to solve complex financial problems and make well-informed investment decisions.
• PO12:Teamwork & Collaboration: Work effectively as part of a team in a professional setting, contributing collaboratively to achieve financial goals.

3. Programme Specific Outcomes (PSOs)

• PSO1: Students should demonstrate advanced proficiency in analyzing financial market data and constructing financial models, assisting in taking decisions related to investment.
• PSO2: Critically evaluate the impact of various macroeconomic and global financial trends as well as design and implement risk management frameworks for better decision making.
• PSO3: Evaluate the ethical implications and accepted professional conduct and conduct research projects, contributing to the advancement of existing financial knowledge.

Course curriculum

The course is designed by SBU meeting the requirements of UGC – CBCS scheme.The detailed course structure of the course can be downloaded from the following link:

Pedagogy

SBU has a firm belief in providing/rendering holistic education to develop competitive managerial skills and knowledge to the students. The programme is a right combination of traditional core finance subjects along with Stock Broking and Portfolio Management related subjects and emphasises on practical knowledge, being facilitated by a mix of known professionals from the industry as well as distinguished in-house faculty. Some of the key highlights are

• In every semester few papers are taken by the industry experts sourced by BSE Institute Ltd.
• Industry-offered elective subjects
• Case Studies/ Discussions
• Guest Lectures
• Seminars and Workshops, Projects and Assignments
• Role Play and Simulation

Eligibility

10+2 with 45% marks in aggregate or its equivalent examination in any stream conducted by a recognized Board/ University / Council with English as one of the subject. (05% relaxation in marks in case of candidates belonging to ST/SC category).

Admission Process

Applicants may submit the application form and required documents at the Admission Office personally or by post. It is the applicant's responsibility to ensure that the application form is complete in all respects, and is accompanied by the required documents.

Applicants should attach the copies of the following Certificates/Documents.

• Passing / Provisional Certificates along with Mark Sheets of the qualifying Examinations
• School/College leaving certificate last attended 
• Conduct Certificate 
• Anti-Ragging Affidavit 
• Medical Certificate issues by a registered medical practitioner (M.B.B.S)

Note: Students awaiting for their declaration of result can also apply and can also be considered for Admission. However, they have to submit the relevant supportive documents at the time of admission.

Selection Process

Selection of students for BBA - SBPM programme of Sarala Birla University, Ranchi is purely done on the basis of merit. However the University reserves the right of amending the admission and selection process.

Pertaining to the course the campus placement assistance for internship and final placement would be provided by SBU. The placement cell is credited for taking active participation in selection of companies visiting the University for Campus recruitment. It is supported by active placement committee members who have rich industry experience and valuable linkages in the corporate world. To make the students corporate ready as per the specific requirement of financial market, Stock Broking and Portfolio Management, bond market, stock market etc. and to enhance their employability additional efforts in terms of PDP sessions would also be empaneled in which students are trained for public speaking, presentations, self-assessment exercises etc.

Some of the recruitment partners for the program are